VolunteerNC
This was my favorite undergraduate project at UNC! The class, Cause Communication (MEJO 432), partnered groups of students with NC nonprofits to produce deliverables that would actually be useful to the organization. My team of eight worked with VolunteerNC (nc.gov/volunteer) to create a multi-channel campaign to increase awareness of and participation in volunteer opportunities through the commission.
My Role
As the creative strategist for the campaign, I was responsible for the style choices on anything we shared with the client, including:
a style guide (left) for my team’s internal use of fonts, the logos that our clients asked us to work with, and color hex-codes to reference when building visuals for social media.
a suggested content schedule (below) for VolunteerNC’s social media
guidelines for best-practices of sharing content on Instagram, Facebook, and Twitter
the styling of all slides in the team’s final presentation to our client
I drew the guide’s fonts, colors, and logos from a document that our clients shared with us. VolunteerNC was undergoing a logo and slogan redesign at the time, and they wanted us to match our deliverables to match the style of those elements.
This is the content schedule I created to help simplify the decisions of when to post what. (Click to enlarge.) I based the pattern around the types of content they were already posting, but slowed the frequency to once or twice a day to avoid overwhelming their followers.
I wrote this guide after I looked through VolunteerNC’s accounts on social media and noticed that they often copy-pasted content written for one platform to another without adapting the syntax or content style. For example, they often used Twitter’s conventions of @Username to tag another account on Facebook, even though that didn’t create a tag or link to to the other user’s profile. The example post illustrates how a caption can be incorporated into the picture itself to make it more eye-catching within the image-driven format of Instagram.
This 2022 Instagram post from VolunteerNC’s account follows my team’s style suggestions.
Remote Work Experience
This was another fully-remote group project. I never saw my seven teammates, client contacts, or instructor in person. Instead, we used a variety of tools (Zoom, Google Docs, Google Slides, GroupMe, and more) to make up the distance. This is one of two projects in this portfolio that was carried out fully remotely, and has made me more than comfortable with digital collaboration.